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The brothers originally were unable to get the marshmallow to stiffen. Emily suggested using cupcake papers and what do you know, the Mallo Cup became the first cup candy in America. As years passed and demand increased, Mom's kitchen became overrun with candy supplies so the brothers moved the operation in 1936. There they expanded their line to include hand-decorated, chocolate-molded animals and evenutally the much-loved Mallo Cup.